Mehr Druckaufträge
und Kunden mit AutLay
Auch Print wird immer Kontext-bezogener und individueller. Um mit den richtigen Inhalten zum richtigen Zeitpunkt sichbar zu sein, kommen die Kampagnenanstöße zunehmend automatisiert aus CRM- und Marketing-Systemen der Werbenden.
Um dieser Entwicklung und den Anforderungen der Werbenden gerecht zu werden, müssen Druckereien automatisierte und nahtlose Prozesse von den Daten-gebenden Systemen bis zur eigenen Produktion anbieten.
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Programmatic Print:
Kontext-bezogen und individuell
AutLay für Druckereien
Mit den Lösungen von AutLay können Druckereien genau das: Den gesamten Prozess von den Daten über die Erstellung hoch-individualisierter Werbemittel bis hin zur Freigabe und Produktion automatisieren.
Dabei stellen die AutLay Lösungen in einer intuitiven Benutzeroberfläche alle Funktionalitäten bereit, die sich anspruchsvolle Marketer wünschen: Printmailing SaaS Funktionen
Programmatic Print
Value Chain
Die Fokussierung vieler klassischer (Digital-)Druckereien auf die Wertschöpfungsstufen der Produktion und der Versandvorbereitung der Druckerzeugnisse resultiert in einer starken Vergleichbarkeit der Dienstleister und birgt das Risiko einer hohen Ersetzbarkeit. Gleichzeitig bleiben Potenziale des Digitaldrucks und mögliche kundenzentrierte Zusatzangebote auf der Strecke.
Die Abdeckung der gesamten Wertschöpfungskette und nahtlose Anbindung an die Systeme des Kunden minimiert Transaktions- und Abstimmungsaufwände und stärkt die Kundenbindung.
Print Service
Provider mit Autlay
Datenanbindung
Datenanbindung
Corporate Design Spezifikation
Mailingvorlagenanlegen
Kampagnen-definition
Gestaltung der
Werbemittel
Vorschau /Abnahme
Billing & Payment
Produktion
Print Service
Provider ohne Autlay
Produktion
Billing &
Payment
„Mit der AutLay Lösung können wir unseren Kunden eine wirklich intuitive Benutzerfläche anbieten und damit den gesamten Publishingprozess von ihren Schnittstellen bis zu unseren Drucksystemen abbilden und komplett automatisieren." - Andreas Röhm, Leiter Vertrieb, Digital Print Group
Chancen und Vorteile für den Werbenden
Durch die Individualisierung unterschiedlichster Printanstöße entlang des Kundenlebenszyklus profitiert der Werbende durch die Maximierung des Return-on-Ad-Spend und des Kundenwertes.
Die Automatisierung und Standardisierung senkt gleichzeitung Transaktions- sowie Abstimmungsaufwände zwischen Werbendem und Druckerei.
Außerdem profitiert der Werbende von der bekannten und in der Vergangenheit
abgestimmten Druckqualität.
Aktivierung
Cross-Selling
Danke, dass du dich für
uns entschieden hast!
Kombiniere dein Produkt mit ..!
Pers. Ereignisse
Zeitl. Ereignisse
Happy Birthday!
Der Herbst hat begonnen!
Re-Aktivierung
Wir vermissen dich!
Loyalty
Warenkorbabbruch
Danke für dein Vertrauen!
Noch unentschlossen?
Case Study:
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What solutions does AutLay offer?Our campaign management tool (Software-as-a-Service) enables you to automatically create advertising material in no time at all. If you want to learn more about our solution, you can find here more.
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Who is the AutLay solution aimed at?The AutLay SaaS solution is aimed at advertisers who want to improve their print communication or are looking for an uncomplicated way to supplement their marketing with efficient print advertising. AutLay is also aimed at printing companies, marketing agencies, and other stakeholders in the value chain who can provide their customers with valuable value-added services through AutLay technology.
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What problems does AuLay solve?By automating product display without templates, AutLay addresses a variety of problems. - Advertising materials can be individualized at the push of a button, as it makes no difference to the engine whether, for example, it displays a layout 200,000 times or 200,000 layouts with individual products once. This way you are always visible with the most relevant content. - No double opt-in is necessary when targeting print advertising media, which eliminates a primary problem in digital marketing - Data use and flexibility, which are only known from digital marketing, are combined with the advantages of the print medium. - The process of designing advertising material is significantly simplified and accelerated by the automation and simple structure of the user interface. This enables faster response times and reduces costs, i.e. being visible with relevant content at the right time. - Heterogeneous product data can be easily used in automation and no longer requires preparation, which makes campaigns unprofitable due to its volume. In addition, the end result is also more aesthetic!
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What makes AutLay different from other companies?Conventional layout and marketing solutions usually work with static or dynamic templates in the layout process. However, this always means that product content and customer data cannot be freely placed and integrated. The template-free design with the help of our artificial intelligence breaks this limitation! In this way, the layout sensibly adapts to the content and not the other way around. Achieve a much higher degree of customization and fully automate even the last graphic manipulation! Start now!
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How much does it cost to create print mailings with AutLay?With our pricing model, we offer companies of various sizes ways to use our technology. Whether you only want to create print advertising material once or want to automate your regular CRM communication extensively, our prices are flexible according to your requirements. You should also consider that the AutLay solution makes many of your previous design tools and manual activities obsolete. A calculation model that will certainly be worthwhile for you! Learn more about our pricing here.
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What are the benefits of AutLay's technology?AutLay's technology reduces througput time, set-up cost, and increases campaign performance. Because in addition to the automated control including printing & shipping, you can also use our artificial intelligence to handle the entire creation / layout process of your advertising material at the push of a button. So you only need a few steps to your end product and that completely without graphic designers, expensive agencies or complex planning processes. This accelerates your throughput times to just a few days and relieves your teams! Send us your request now
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How does the layout creation process work?The layout creation of our technology sounds like witchcraft at first, but it is actually very simple: our artificial intelligence takes over the job of your media designer or your agency. On the basis of economic, aesthetic and typographic rules, clever algorithms create the advertising medium fully automatically. Detailed information on how our technology works can be found here.
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I have a special use case, can AutLay help there too?"Basically, the core of our technology is structured in such a way that we can automate any type of advertising material. At the moment we are mainly concentrating on print mailings, but we are already developing catalogues, inserts and postcards. Feel free to contact us and tell us about your exciting use case!
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What is Programmatic Print?The combination of fast, digital printing technologies, intelligent algorithms and database techniques allows the fully individualized output of haptic, high-quality print products. This makes the print channel just as variable, measurable and up-to-date as the digital channels: print becomes programmatic print.
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Is my customer data protected?All of our applications are 100% GDPR compliant. Data protection is very important to us! Our software and the interfaces to third-party systems meet the highest security standards.