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Offer self-service programmatic print In just 120 minutes!
Registration
Register and configure which media formats you would like to offer and produce and at what prices and conditions.
Invite
Invite your customers to our self-service programmatic print SaaS. Use our content to explain the solution in the language of your customers.
Your customer is automatically guided through the solution when registering and configuring their account. They can then start commissioning ad-hoc and trigger-based print campaigns.
Production
Your customers' campaigns (triggered manually or automatically by their CRM system) are automatically sent to you for production.
Print is becoming more and more context-related and individual. In order to be visible with the right content at the right time, the campaign triggers increasingly come automatically from the advertisers' CRM and marketing systems.
In order to meet this development and the requirements of advertisers, printing companies must offer automated and seamless processes from the data-providing systems to their own production.
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Programmatic print:
Context-related and individual
AutLay for Print Providers
With AutLay's solutions, print shops can do exactly that: automate the entire process from the data to the creation of highly individualized advertising materials through to approval and production.
The AutLay solutions provide all the functionalities that demanding marketers want in an intuitive user interface: Print mailing SaaS functions
Discover your and your customers' possibilities of self-service programmatic print
Your possibilities with AutLay
Get started quickly
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Minimal investment risk
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No previous experience necessary
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No hardware and licenses required
Software-as-a-Service
Offer an intuitive solution that covers the entire value chain, from systems to production. No installations or downloads are necessary.
Customer autonomy
Independent handling of the intuitive user interface
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Minimal coordination
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No trained personnel needed
Template-free
Highly individualized print communication, without time-consuming template programming or data preparation, thanks to the integrated layout engine.
Your Customers' possibilities with AutLay
Intuitive web-interface
Set up individualized print campaigns in just a few clicks without any prior knowledge of template programming, data preparation or design.
Embed own designs
Advertisers can set up their own corporate design and use their own campaign designs. Alternatively, they can fall back on the print shop's best practices.
Connectors and Plug-Ins
Data can be used via file upload or standard interface. Plug-ins for common systems integrate print campaigns into your omni-channel strategy.
Customer centricity
The integrated layout engine automates and individualizes the product presentation. This makes customer communication particularly relevant and successful.
"With the AutLay solution, we can offer our customers a truly intuitive user interface and thus map and fully automate the entire publishing process from their interfaces to our printing systems." - Andreas Röhm, Head of Sales, Digital Print Group
Opportunities and advantages for advertisers
By customizing a wide variety of print triggers along the customer life cycle, the advertiser benefits by maximizing return on ad spend and customer value.
Automation and standardization simultaneously reduce transaction and coordination efforts between the advertiser and the printer.
In addition, the advertiser benefits from established communication and quality.
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What solutions does AutLay offer?Our campaign management tool (Software-as-a-Service) enables you to automatically create advertising material in no time at all. If you want to learn more about our solution, you can find here more.
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Who is the AutLay solution aimed at?The AutLay SaaS solution is aimed at advertisers who want to improve their print communication or are looking for an uncomplicated way to supplement their marketing with efficient print advertising. AutLay is also aimed at printing companies, marketing agencies, and other stakeholders in the value chain who can provide their customers with valuable value-added services through AutLay technology.
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What problems does AuLay solve?By automating product display without templates, AutLay addresses a variety of problems. - Advertising materials can be individualized at the push of a button, as it makes no difference to the engine whether, for example, it displays a layout 200,000 times or 200,000 layouts with individual products once. This way you are always visible with the most relevant content. - No double opt-in is necessary when targeting print advertising media, which eliminates a primary problem in digital marketing - Data use and flexibility, which are only known from digital marketing, are combined with the advantages of the print medium. - The process of designing advertising material is significantly simplified and accelerated by the automation and simple structure of the user interface. This enables faster response times and reduces costs, i.e. being visible with relevant content at the right time. - Heterogeneous product data can be easily used in automation and no longer requires preparation, which makes campaigns unprofitable due to its volume. In addition, the end result is also more aesthetic!
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What makes AutLay different from other companies?Conventional layout and marketing solutions usually work with static or dynamic templates in the layout process. However, this always means that product content and customer data cannot be freely placed and integrated. The template-free design with the help of our artificial intelligence breaks this limitation! In this way, the layout sensibly adapts to the content and not the other way around. Achieve a much higher degree of customization and fully automate even the last graphic manipulation! Start now!
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How much does it cost to create print mailings with AutLay?With our pricing model, we offer companies of various sizes ways to use our technology. Whether you only want to create print advertising material once or want to automate your regular CRM communication extensively, our prices are flexible according to your requirements. You should also consider that the AutLay solution makes many of your previous design tools and manual activities obsolete. A calculation model that will certainly be worthwhile for you! Learn more about our pricing here.
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What are the benefits of AutLay's technology?AutLay's technology reduces througput time, set-up cost, and increases campaign performance. Because in addition to the automated control including printing & shipping, you can also use our artificial intelligence to handle the entire creation / layout process of your advertising material at the push of a button. So you only need a few steps to your end product and that completely without graphic designers, expensive agencies or complex planning processes. This accelerates your throughput times to just a few days and relieves your teams! Send us your request now
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How does the layout creation process work?The layout creation of our technology sounds like witchcraft at first, but it is actually very simple: our artificial intelligence takes over the job of your media designer or your agency. On the basis of economic, aesthetic and typographic rules, clever algorithms create the advertising medium fully automatically. Detailed information on how our technology works can be found here.
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I have a special use case, can AutLay help there too?"Basically, the core of our technology is structured in such a way that we can automate any type of advertising material. At the moment we are mainly concentrating on print mailings, but we are already developing catalogues, inserts and postcards. Feel free to contact us and tell us about your exciting use case!
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What is Programmatic Print?The combination of fast, digital printing technologies, intelligent algorithms and database techniques allows the fully individualized output of haptic, high-quality print products. This makes the print channel just as variable, measurable and up-to-date as the digital channels: print becomes programmatic print.
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Is my customer data protected?All of our applications are 100% GDPR compliant. Data protection is very important to us! Our software and the interfaces to third-party systems meet the highest security standards.
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