Print is becoming more and more context-related and individual. In order to be visible with the right content at the right time, the campaign triggers increasingly come automatically from the advertisers' CRM and marketing systems.
In order to meet this development and the requirements of advertisers, printing companies must offer automated and seamless processes from the data-providing systems to their own production.
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Programmatic print:
Context-related and individual
AutLay for Print Providers
With AutLay's solutions, print shops can do exactly that: automate the entire process from the data to the creation of highly individualized advertising materials through to approval and production.
The AutLay solutions provide all the functionalities that demanding marketers want in an intuitive user interface: Print mailing SaaS functions
Programmatic print
Value Chain
The focus of many classic (digital) printing companies on the value creation stages of production and preparation for shipping of printed products results in a strong comparability of service providers and carries the risk of high substitutability. At the same time, the potential of digital printing and possible customer-centric value-added services are neglected.
Covering the entire value chain and seamless connection to the customer's systems minimizes transaction and coordination effort and strengthens customer loyalty.
Print Service
Provider with Autlay
Data connection
Data connection
Corporate design specification
Define mailing
Define campaign
Design of the
Advertising Materials
Preview /acceptance
Billing & Payment
production
Print Service
Provider without Autlay
production
Billing &
Payment
"With the AutLay solution, we can offer our customers a truly intuitive user interface and thus map and fully automate the entire publishing process from their interfaces to our printing systems." - Andreas Röhm, Head of Sales, Digital Print Group
Opportunities and advantages for the advertiser
By customizing a wide variety of print triggers along the customer life cycle, the advertiser benefits by maximizing return on ad spend and customer value.
Automation and standardization simultaneously reduce transaction and coordination efforts between the advertiser and the printer.
In addition, the advertiser benefits from established communication and quality.
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