Programmatic print:
Context-related and individual
The core task of a customer-centric communication strategy is to be visible to the customer or prospective customer with the right content at the right time. Which content is the "right" content is largely determined by the customer's context and previous interactions and transactions.
Once the relevant content for the customer has been calculated/determined, a solution is required for the automated design of the respective communication format. The AutLay Layout Engine, which is the result of many years of research, automates the design of (print) media and reduces the amount of manual work in the entire process to an absolute minimum.
In this way, innovative communication concepts are implemented with maximum cost efficiency in the context of a customer-centric communication strategy.
Programmatic print
Value Chain
Manual creation of a template
An appropriate template must be created for the presentation of the products, within which automation is to take place.
​Definition of placeholders/templates
​Placeholders must be programmed on the template in order to obtain a template within whose limits products can be mapped dynamically.
Preparation/processing of the data basis
To ensure that the product data can also be displayed on the programmed template, all data must be prepared accordingly.
Negatives
Data connection
Time-consuming and cost-intensive manual activities
Data connection
Cost-intensive software licenses
Data connection
Necessary data preparation makes promising communication concepts slow and uneconomical
Layout automation
with AutLay technology
No manual design
You can use your own designs or best practice designs in the AutLay SaaS solution.
No templating
As the design of the product / content areas is completely template-free, no templates need to be programmed.
No data preparation
As the automated design is carried out without placeholders, no product / content data has to be adapted to these placeholders.
Maximum flexibility
The elimination of manual activities not only reduces costs but also enables the implementation of new communication concepts where there is no time for manual activities.
The layout engine is controlled intuitively
is intuitively controlled from the AutLay SaaS!
"With the AutLay solution, we can offer our customers a truly intuitive user interface and thus map and fully automate the entire publishing process from their interfaces to our printing systems."
- Andreas Röhm, Head of Sales, Digital Print Group
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